There are some things that you JUST DON'T DO when trying to market something.
1.) Have a lame theme song
2.) Having a lame mascot.
3.) Giving your product a surname.
For example, any movie that is a sequel to a subsequently terrible beginning always has a bad surname. I just saw the trailer for "Punisher II: Warzone. (which proudly boasts Ray Stevenson as the lead character.) "Hellboy II: The Golden Army," not necessary. How about just "Punisher II." Is that not good enough? Why add such cliche surnames as "Redemption, Apocalypse, Extinction, Evolution, The Aftermath, Reloaded, , Red, White, and blonde, the Revenge, the streets, havannah nights, back to tha hood, etc?" It just makes it sound as cheesy as it will be.
Lame mascots include but are not limited to, The Verizon guy, the Gieco Gecko, Ms. Buttersworth, talking dogs for dog food, those simon and garfunkel rip offs for Burger King, the lips for Dairy Queen, and any washed up actor, sportstar, or model that endorses an energy drink or workout equipment.
I have it out for stupid marketing. Commercials are just irritating. Can consumerism be that dense that we really would eat at Rally's because Rick Pitino says that he does? And how come all of the KFC commercials show black people sitting around the table exclaiming, "This be some good chicken!" I mean, wow. If I were black, I would be offended.
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Sorry! Removed it cause I had forgotten how to spell momentarily.
ReplyDeleteFirst I would say that you are a bit angry. Second, I can kind of agree with you but not so much. I think marketing does exactly what it is suppose to do, get people to buy someone's product. There are many people that shop for an item because they saw that "dog talking to them about dog food" or the lips from Dairy Queen saying how good some blizzard would be. Here is something for you to think of.. do you just realize that you confirmed what the marketing industry already knows: that their silly mascots or surnames or theme songs actually made you rememeber them, even it was only cause you were bitching about them.